Before Working With Us
Before working with us, The Sleepy Sloth was invisible on Google. Their competitors have a
combined organic search traffic of 3 million each month, proving this industry has massive
search traffic and therefore SEO potential. We started out with less than 700 monthly search
traffic. This was due to:
- Bad site architecture
- Weak on-page and technical SEO
- No active blog page
- 4/100 domain authority
- Very few sales from Google search
Our SEO Strategy For Success
This brand really lacked a strong foundation for the website. Their developer is awesome but wasn't
able to handle all the dev. work, ads, social media, AND SEO. We made an action plan to focus on
building a strong base first. We optimized huundreds of product and collection pages, the home page,
the site's technical SEO, page indexing issues, and more. After, we started to move forward with
off-page SEO efforts:
- Reviewed their competitor's backlink profiles
- Began sourcing quality backlinks
- Made a blog content strategy
- Redesigned the internal linking structure
- Improved their content silos and page hierarchy
Campaign Results
Within 9 months, we took The Sleepy Sloth to:
- Over 4,400 monthly organic search traffic (all from SEO)
- 60k clicks and 1.3M total impressions
- $270K/month in Sales
- Slowly but surely catching up to their large competitors